Produced a TV commercial and lifestyle photography shoot for the LP CanExel "You Can Tell It's CanExel" campaign. Images were used across multiple platforms of print and digital design. Responsibilities included: budgeting, sourcing production company and photographer, pre-production planning, talent sourcing, shot list refinement, on-set producing, oversight of retouching, sourcing composer, supervision of custom music and sound design, and direction of video editing.

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Agency: Hitchcock, Fleming & Associates | Production: IO Studio | Photographer: Drew Hadley | Art Director: Todd Moser | Writer: Tony Fanizzi | Editor: Thom Schwartzhoff