Produced a lifestyle photography shoot for the Liquid Nails "Be An Original" campaign. Sets included a range of hot, cold, indoor, and outdoor locations. The final photography took on a gritty and bold look to separate it from the competition and appeal to the target audience. Images were used across multiple platforms of print and digital design. Responsibilities included: budgeting, sourcing photographer, pre-production planning, shot list refinement,
on-set producing, and oversight of retouching.

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Agency: Hitchcock, Fleming & Associates | Photographer: Mike Wilkes | Art Director: Jeremy Jaymes | Copywriter: Kirk Norris | Retoucher: Scott Kristoff