Led a creative team to create a new name and identity for the wood stain brand, ProLuxe (formerly known as Sikkens). The brand equity from the previous name was translated into a
new high-end look and feel. With the help of intimate product and luxury home photography,
this strategic campaign eased the transition of the new brand name for dealers. It also helped
to maintain the reputation of "beauty and performance" that the consumer expected.

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Agency: Hitchcock, Fleming & Associates | Photo & Video Production: Todd Biss | Art Director: Jeremy Jaymes | Copywriter: Camille Sciria