Collaborated with creative partner to concept, design, and produce all launch elements for the Goodyear Wrangler MT/R with Kevlar tire. This niche truck tire performs under extreme conditions.
It demanded a campaign that was as visual and bold as the tire itself. Responsibilities included: concept, design, pre-production planning, shot list development, storyboarding, on-set photography and video direction, oversight of retouching, and supervision of video editing.

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Agency: Hitchcock, Fleming & Associates | Photo & Video Production: Tim Damon | Writer: Tony Fanizzi | Retoucher: Scott Kristoff |
Editor: Mills James